Behind the Blooms
IFE 2013 - International Floraculture Expo, Miami
Monday, July 1, 2013
Ty Leslie, AIFD of Tiger Lily designed the booth displays for flower grower, 'ART IN BLOOM', IFE is one of the largest specialty shows in the world that showcases fresh cut flowers, blooming/green plants, and other items for the floral department. Over 1000 buyers attended work shops, seminars, and perused the vendors displays. Growers and suppliers use this show to introduce new flowers and products that will be available for the coming year.
Ty presented a design seminar that focused on 'recognizing the cultural significances of potential buyers".  Highlighting the colors and design influence of  hispanic, latino, asian, indian, and african,  these cultures have significant holidays and occasions they celebrate in addition to the celebrations of the US.  Multicultural awareness is vital to the success of any business in todays market.
Each year IFE sponsors an Iron Man design contest that follows the same principles as Iron Chef.  Each contestant is given the exact same quantity of ingredients and accessories, and it's up to them to create a floral design based upon the category given by the judges.  Each contestant has 20 minutes to execute the design for final review and judging.  This years category was 'extreme hand tied bouquets'. Ty was 1st runner up, his first competition in many years, and was thrilled to place at all and happy that a friend of many years was the winner.




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Posted by Manny Gonzales
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