Behind the Blooms
Thursday, June 26, 2008

There is always something happening at Tiger Lily! The Post and Courier called our General Manager Lauren Seaborn on Monday, wanting to know how the excruciating fuel prices are affecting our business. Yesterday they sent a photographer out to take some shots. It helps being 3 blocks down the street from the newspaper!

Robin was loading up for her weekly flower install of the Sanctuary Resort on Kiawah Island. We're at the Sanctuary everyday checking and refreshing our flowers, meeting with clients, producing events and more, but Wednesday is the day we replace everything. Between the lobbies, country clubs, restuarants, spas and all it's a van full of stuff! Robin does an incredible job of making it all look great. The photographer, Grace, had her choice of which business featured in the article she could shoot and she chose Tiger Lily. Turns out her father had a florist for 30+ years. We had a fun discussion about the floral industry then vs. now.

Grace took about 50 shots, and I like the one she chose for the cover. Note how the van is clean, all the arrangements are organized, it makes a business owner proud! Clara is in Hungary attending her grandmother's funeral, I'll have to make sure I save a copy for when she returns.

Gas prices are making it tough for all businesses (except the gas biz!). We did raise our delivery fees $1 this year, and it really bothered us. More importantly, we changed a lot of our delivery logistics. We're trying to be smart first, and not just make the knee jerk reaction of raising prices.

Some of our changes include only going off the peninsula just once a day. We still deliver to all of the same areas as before, but only once. We gather orders in the morning, and after noon head to West Ahsley, James Island, North Charleston, and East Cooper areas. In this way we can still offer same-day delivery all over the Charleston area; just call us before noon. In addition to saving money for us and our customers, it's just a "Greener way to go". If we are going to change our oil consumption as a country, we're going to have to change individually.

I've thought a lot about it, and feel the fuel pinch more than most folks. I spend over $1,500 a month on fuel! Two years ago it was half that! Environmentally, we just need to get off the "Juice". I tell my kids all the time, "I don't know what you'll be driving your children around in, but it won't be one of these gas guzzling dinosaurs! You'll be telling them stories of how Grandpa (me!) had a car with 4 wheels, was noisy, polluted the air we breathed, had to fill it up weekly with oil from the earth..." They roll their eyes but they think about it too.

I would love to change from our cargo vans, and I think most florists should. Carrying one or two arrangements all over town in a large van just doesn't make sense. Almost any compact hatchback car would do, just rip out the back seat and you're good to go. We do so many events, hotels and large orders that are vans stay pretty full. Still, I'm brainstorming ideas. Maybe a compact car for individual far reaching orders. Since we're downtown, most of our deliveries are just a mile or two away. This morning on the way to work I saw a motorcycle with a luggage trailer towed behind it. Maybe I can buy a used motorcycle, nothing fancy, and make a trailer just for flowers. We could probably do it for less than $2,000. We'll call it the "Tiger Lily Green Machine". Don't laugh, actually please laugh. Most of our great ideas were laughed at by other folks. For us that's like a vote of confidence!

Yes, it's all becoming clear to me now. Look around the streets of Charleston soon for "The Green Machine". Where can I buy green chaps?

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June 18, 2007 was a tragic day in Charleston, as nine of our City firefighters perished in a fire. Our entire community grieved the loss, and emphathized with the families. Yesterday marked the one year anniversary of the tragedy. Tiger Lily was proud to be asked to provide the flowers and plants for the event.

Two Tiger Lily employees are full-time City of Charleston firemen. The wreath on the left was for the Uncle of one of them. We could say the event touched us especially close, but Charleston is still a small town. It affected everyone "especially close". The memorial service was a chance to express our feelings of loss.

There was an AM public memorial at the Galliard. We provided the plants and the three stage arrangements for that, but didn't have the chance to take any pics. You could see glimpses of them in today's Post & Courier.

Last evening, at the same time of the actual fire last year, a private memorial was held for the families of the victims and fellow firemen. We donated a wreath for each firefighter who perished. As you can see, we didn't hold back on the design. Tiger Lily designer Wendy Long created all the arrangements. It took her the entire day, but they looked spectacular. Hydrangeas, lillies, roses and more. No greens, no fillers, no carnations, no shortcuts. The City provided the plaques, which the families will keep forever.

The private memorial was not open to the media. Each wreath was placed at the exact location where the firemen were found. We are proud of the designs, but we hope we never, ever have to do that again. It's always been my opinion that firemen, police, and teachers should be considered heroes, everyday. I couldn't do any of those jobs. Thank goodness they step up and do! A very sad day in Charleston.

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Tuesday, June 17, 2008





Tiger Lily was asked to provide the flowers at the annual Charleston Convention and Visitor's Bureau Awards Luncheon today. It's the big Charleston tourism industry's event, where the "Golden Pinapple" is award to that year's most effective tourism professional. A "Who's Who" of Charleston's tourism scene, it was held at the fabulous Francis Marion Hotel where we also provide the daily lobby and restaurant flowers.

This year's guest speaker was John Alex Floyd, Editor of Southern Living Magazine. Now Southern Living has a special place in the heart of Tiger Lily, as they wrote a four page, seven photo feature of Tiger Lily in their December 2005 issue. There was a small VIP reception prior to the event, and Mr. Floyd made my day with a nice compliment. I introduced myself as "Manny Gonzales of Tiger Lily...." He interupted me with "Oh, we know ALL about Tiger Lily! Y'all have really made a great name for yourself!" WOW! As a small business owner, that was quite a compliment.

Because of the speaker, we decided to go with a "Charleston Garden" theme for the lunch. Instead of cut flowers for the centerpieces, we created a living container garden for each standard table. The pieces varied, but all plants could be found in a traditional Charleston Garden. For the VIP tables, we provided a raised centerpiece of cut garden flowers with a spray of aliagnus from the center. Cindy Davenport of Event Dynamics provided a garden gate prop, and other accents. It's tough to create decor for a VIP non-profit awards luncheon. Too little and it's underwhelming, too much and the members might consider it a waste of resources. I was happy with the way it turned out, just right! This photo was taken from a Blackberry on the way out, it looked better in person!

Tomorrow we have a tough event. The City of Charleston asked us to provide the flowers for the memorial service of "The Charleston 9". They are the nine firefighters who gave their lives fighting a blaze last summer. June 18th marks the one year anniversary of the tragedy. Hard to believe. We have two Charleston Firefighters on our staff. Steve and Kim are great guys, they deliver and help with event set-ups and teardowns on their off days. Everyone in Charleston was affected by the tragedy. We consider it an honor and a privilege to have been asked to provide the flowers for the service.

We're going to create 9 wreaths, each with a plaque supplied by the City for each individual firefighter . The plaque will be nested inside the wreath, and will be given to each family after the service. The plaques are in my office right now, and are a sad reminder of our city's loss. Wednesday June 18th is going to be a tough, emotional day.

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Monday, June 9, 2008

Five years ago, Clara and I purchased an 0ld service station on the west side of peninsula Charleston. Our goal was to move Tiger Lily from our rented space on Meeting Street to a cool, large space that we owned. The site was abondoned, delapitated and contaminated, but had a great location and promise.




We went through a lot of challenges, but also had a lot of support. One of the highlights of my professional career was a short Tuesday evening meeting with Mayor Riley. It was just me and him for about 15 minutes. We reviewed the blueprints and discussed a few challenges we had with permitting. He said "This is one of the best examples or urban infill I've ever seen. We need to make this happen" With his support the pieces fell into place. To make a long story short, everything worked out beyond our expectations. In fact, the entire neighborhood is undergoing an incredible renovation without gentrification. Nobody appreciates this renovation more than the fine foks who have called our Elliottboro/Cannonboro neighborhood home for generations and for generations to come.
Just goes to show, dream big because it CAN happen!




So Charleston Magazine featured the Cannonboro/Elliottboro neighborhoods in their current May 2008 issue. They featured Tiger Lily along with our neighbors Hominy Grill, Lana's Cafe and more. It was cool to be considered one of the "hipsters" of Charleston. We look forward to being part of this awesome area for many, many years.

Welcome to the first entry into our blog! Our goal is give you a glimpse of what happens behind the scenes at Tiger Lily.
Most folks say "It must be fun to play with flowers all day, so relaxing and nurturing for your soul" and stuff like that. Hey, our entire staff loves being around flowers all day. We always appreciate the beauty that surrounds us. But make no mistake, Tiger Lily rocks and rolls. Imagine being in the kitchen of a busy 5-Star restaurant! Deliveries coming and going, appointments, 5 delivery vehicles in constant rotation, phone calls, photo shoots, interviews, beach weddings, whew! And that's a "typical" day!

Over time, we hope to convey what it's like to be part of Tiger Lily. We'll be posting a couple times a week what's happening, including photos, stories, challenges and hopefully solutions. In short, what goes on "Behind the Blooms".

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