Behind the Blooms






Charleston is a very giving town, even during this economic meltdown. Recently The Sanctuary Resort on Kiawah Island created it's innagural "Gourmet & Grapes" fundraiser. It benefitted the Medical University of South Carolina's Hollings Cancer Center. The MUSC Hollings Cancer Center was recently recognized as one of the best in the country. The Sanctuary has also been recognized as one of the best resorts in the country. It was a great partnership and we were proud to be part of it.



As the florist and event decor specialist for the Sanctuary, we do a lot of work with Adventures in Charleston, their destination management company. Hope Sweeney of Adventures in Charleston and our own Gayla Harvey brainstormed with The Sanctuary's Director of Catering Pam Russell on the look of the event.

They decided we needed a very large, contemporary design element for the center of the room. Something colorful, bold and well, LARGE. In fact, the goal was to completely cover the giant chandelier and take emphasis away from the lighting truss being installed for the event. Gayla and I kicked around different options, and eventually sketched out a square, tiered "lamp shade". We thought about making it entirely of Hawaiian orchid garlands...until we crunched the numbers and realized it would cost over $10,000 just for the flowers. Instead we decided to use a shimmering fabric in shades of dark red, the event's colors. Including the frame, fabrics and labor, it totalled just over $1,000. We also donated all of the flowers and other design elements for the three day event.



The photos you see take you from the brainstorming sketch we made in the office, to installation and finally during the actual event. I just thought it was a unique opportunity to see the entire process. Click on the photos to see larger images.



We attended the event, and it was a great success. It raised over $100,000 for the MUSC Cancer Center...great for the first year! It's always tough to start a fundraiser from nothing, and all the folks at The Sanctuary worked real hard on the event. I'm sure it will grow every year. Kudos to The Sanctuary, MUSC Hollings Cancer Center, and especially the fine folks who attended the event and graciously donated their time and money. With all the negative stuff we see on in the news, it's inspiring to see these folks stepping up. Ultimately it will be that type of energy that will be the "bail-out" from the economic troubles we are in. I left the event Saturday night understanding the solution to our troubles. It will not be the government, the banks, nor the money. It will be individuals, stepping up and leading the way.

Labels: , , , , , ,


Wednesday, March 11, 2009

Ten years in a row! That's right, we have been selected "Best Florist in Charleston" for the last TEN consecutive years. At the awards party someone asked me "C'mon, do you still get excited about winning it every year?" I told him this story:


When Clara and I started Tiger Lily, we had no floral experience. Clara was a personal banker, opening accounts and helping folks with general questions. I was a catering director for Marriott Hotels, in charge of banquet sales and operations. Clara worked for a short stint at a local florist, about 6 weeks. I was part of thousands of events and meetings over my 12 year Marriott career, but not really into the flower part of it. We wanted to try our own business and felt we could teach ourselves the floral business. We bought Tiger Lily just before it went out of business. We figured if we could just follow the "rules" of the floral industry we would be just fine. Afterall, the floral industry has been around for hundreds of years, surely there was a formula.


After two years of following the rules of the industry, we were about out of business. Frustrated, broke and desperate, Clara and I had what we now call our "Kitchen Table Meeting". With the kids (1 and 2 years old at the time) sleeping upstairs, we talked about our future. Should we bag the business and go back to corporate America? Do we keep it and radically change the way operate it? Do we continue to drive it in the ground? (sound ridiculous but a lot of small business folks do just that)


We decided to keep it, but throw out the "rule book" and do it our way. Succeed or fail, it would be our way. There were a lot of things we didn't agree with in the floral industry, and we would have always regretted letting go of Tiger Lily without following our instincts. So we tapped into my retirement fund, put another $35,000 in to Tiger Lily, and started all over again.


The first things we did would have been considered crimes against nature to other florists. We cancelled our Yellow Pages ad. We fired our wire services. We threw out all of our plastic novelty vases, balloons, stuffed animals and toys. We stopped carrying carnations and mumms. We stopped using the oldest flowers in the cooler first to "get rid of them" and began throwing out any flowers that weren't absolutely awesome. We told customers "no" when they wanted something that we weren't going to be proud of, like sending a dozen dead roses to an ex-girlfriend. We only had one goal: Be the Best Florist in Charleston.


Once our new stuff starting hitting the streets, the response was almost immediate. Hotels began calling. Caterers, wedding planners, even the famous Charleston South of Broad crowd began ordering from us. It was like we were satisfying a long thirst for our customers. We started getting resumes, a lot of resumes, from designers wanting to work for Tiger Lily. Good things were happening.


Six months later, I got the call from Charleston City Paper....We had won the award. It wasn't even on the radar for me. The awards were announced in March and it was only January. Man, what a feeling! Someone, a lot of people, noticed and appreciated our efforts! It was just the vote of confidence we needed at the time to follow our path of trying to Be The Best.

Ten years later, that vote of confidence is more important than ever. Yeah, I sweat out the results of the reader's poll every year. Rue the day we don't win it. Our staff will not want to be around if that happens, it won't be pretty. But by working hard every day, and focusing on each and every order, maybe that day will never come. I know I wake up every day thinking "we have to be really good today".

Labels: , , , , ,


Thursday, March 5, 2009





















The Society of American Florists (SAF) had their annual Congressional Action Days event on Tuesday. SAF provides the opportunity to it's members to travel to Washington DC and speak to their respective politicians with one voice regarding floral industry concerns. SAF sets up the appointments, educates us on our issues, and coordinates the entire process.



Now I'm not "Mr. Politics". I watch and read the news, have my opinions, but the political process is too slow and complicated for my ADD nature. Still, I gave it a shot last year at the urging of SAF, and it was awesome. I learned a ton about the political process, our industry and how the two relate.



I traveled with another SC floral professional, Jim Daly who is the vice president of FloralLife out of Walterboro. FloralLife is the flower food used all over the world. Jim invented it, and is a key player in the worldwide flower industry. Together we met with the staff of SC Senators Lindsay Graham and Jim DeMint. We also met with the staff of Congressman Jim Clyburn the Majority Whip of the House. The highlight though was when we met Congressman Henry Brown.



I first met Mr. Brown last year when he came to the SAF reception after our appointment with his staff. He made a special stop just to introduce himself to me and hear my concerns. Wow! That's an elected official doing the work!



This year he had about 15 people in his waiting room, but when Jim and I walked in for our appointment he ushered us right into his office, closed the door and gave us his undivided attention. We discussed our issues; Immigration Reform, Floriculture Research Funding, the Estate Tax Repeal, and The Employee Free Choice Act. He is knowledgeable and passionate about each of the issues and already strongly representing us. I already knew that and just wanted to thank him for his support. Then he asked if we had the time to accompany him to the House Floor for a vote on a bill he co-sponsored. The House Floor...ground zero of American Government. Heck Yeah!



So Jim and I tried hard to keep with Mr. Brown as we hustled down elevators, past security check points, and through basement service halls. I was lost and disoriented in 30 seconds, but we kept walking for at least 5 minutes. Thinking about it now, I realize that we travelled from the basement of the Cannon Senate Building, under the street, under the sidewalk and greens area until we reached the basement of the Capitol Building. Real secret passage kind of stuff. Then we took the elevator up to the House Floor, Mr Brown ducked in and voted, then he took us up to the Gallery to check out the action. We all sat together with just a couple other people up there, talking about the process and the issues with Mr. Brown. On the floor we could see all the politicians that are on the news shows every evening. Exactly one week earlier President Obama gave his Presidential address in the same room. I remembered him signing all those autographs on the way out, Congressman Brown said he had one. We were in the room that is the cornerstone of world politics. Awesome.



We continued to pick Mr. Brown's brain about things. Again, he was knowledgeable and passionate about everything. With all the craziness in the world, the economy and our government, I can't tell you how inspiring Congressman's Brown's meeting was. His nickname is "The Workhorse" and now I know why. His pace and engagement reminded me of all the small business owners I know. We wear many hats and try to get as much done as possible every single day, just like The Workhorse. The fact that he took the time to talk with a flower shop owner about his concerns and was acting on them gave me a lot of confidence for our future. With elected officials like Mr. Brown representing their constituents, we'll get this thing turned around.



Labels: , , , , ,


Monday, March 2, 2009



So I'm in Washington DC these last few days with the Society of American Florists. I'm part of a group of retail florists, wholesale florists and growers. Really amazing people, leaders in our industry. We're talking about the major issues of the floral world and what we can do about it. On Tuesday March 3 we'll take our issues to Capitol Hill and meet with our respective state representatives. I'll be with Jim Daly, Vice President of Floral Life/Smithers Oasis. Jim is a scientist/business man with a great personality, kind of like our own Indiana Jones. We'll be meeting with South Carolina Senators Jim DeMint and Lindsey Graham, and Congressmen Henry Brown and James Clyburn. Graham is all over the news everyday on the national level, and Clyburn is the majority whip, most powerful position in Congress....YIKES!


Anyway, I'm walking around the corner and look who I bump into! This town is President Obama crazy, but he was gracious enough to spend a few minutes with me. He asked me a lot of questions about what he should do regarding the economy, military, healthcare and more. It was flattering that he asked for my advice and I gave it to him no holds barred. I'm sure things will start getting better any day now. Honestly, though, I found President Obama to be a little stiff and one-dimensional...maybe he was just nervous meeting a real floral shop owner.


Hope to post another blog from "The Hill".

Labels: , , , ,